company: Fido
task: Lookdev, FX, compositing & rendering

Exalter 2 Boa

My part of the cake:

Building upon the previous commercial for Jalas, we got to show their new shoe with the BOA® Closure System. Most of the stuff could be reused, even though I got to do lookdev of the new shoe. The most interesting thing in this project is the “mystique”-transition. A fun, and interesting, thing to do. All setup up procedurally in Houdini.